Money hai, but honey bhi hai

Sportzpower Team

New Delhi: How have the Income Tax authorities arrived at a figure ofRs 1170 estimated income for the BCCI from season 3 alone. Well, LalitModi's famed ploy of slicing and dicing the rights pie has ramped upthe revenues for the cricket board.This is what IT has discovered after its preliminary survey:
*Rs 670 crore is the revenue earned from the central broadcasting dealwith Sony-WSG in 2010
*Rs 330 crore is the revenue earned from franchisee fee
*Rs 170 crore is the revenue earned from central sponsorship.
*Rs 620 crore is the amount of revenue IPL will share with the teams in 2010
*Rs 6 crore is the amount money IPL will spend on umpire salaries in 2010
*Rs 27 crore is the amount of money IPL will spend on prize money in 2010
How are the revenues split:
Central broadcasting revenue
Year 1-3: BCCI gets 20%, teams get 80%
Year 4-5: BCCI gets 30%, teams get 70%
Year 6-10: BCCI gets 40%, teams get 60%

Central sponsorship revenue
Year 1-10: BCCI gets 40%, teams get 60

Central sponsorship revenue consists of
3 year licensing deal with GEC ColorsInternet rights deal with YouTubeTheatrical rights to UFO MoviezUK telecast rights for 2010 sold to ITVKarbonn is official mobile phone partner and MTV aired IPL Nights postmatch showMRF sponsors the blimpsStrategic Time Out sponsorship deal with mobile phone manufacturerVarious mobile and digital rights sold to different players